Worldbuilder is a guided conversation that helps you define the creative world behind your project. Whether that is a brand, a series, a studio, a label, or anything else you are building.

You will work through five layers with an advisor:

• Surface — what your world looks and feels like at first contact
• Logic — the rules that hold it together, defined by what it refuses
• Lore — the history and influences it carries
• Tension — the contradiction it holds without resolving
• Invitation — how it lets someone in

Each layer is a short conversation. When enough has been established, you move on.

A world brief capturing your big idea and all five layers, and a custom interactive tool built around your world that you can keep and share.